Google And The ABA Team Up To Study Breastfeeding Via the Looking “Gla - Peachymama USA

Google And The ABA Team Up To Study Breastfeeding Via the Looking “Glass”

August 27, 2018

It’s well known that some women find breastfeeding more difficult then other women. A large majority of Australian women discontinue breastfeeding before their baby’s reach their first year of age despite the strong recommendation for it to be the main source of nourishment for a child until he or she is twelve months old. 

There are numerous reasons a person may stop breastfeeding, however if it’s because of breastfeeding difficulty, then technology many offer a solution. 

The ABA (Australian Breastfeeding Association) partnered with Small World (a tech company) to look at available technologies which could be used to provide new mums with the solutions to their breastfeeding problems. And so the trial with Google Glass began. 

One Of Google’s New Frontiers

Although among one of the the technology giant’s newest “trials” Google Glass is already proving itself a success for many companies in different industries. Google Glass technology enables its users to wear a device that’s specially equipped to allow them to share how they see the world with select groups (mums are advised to wear clothing that won’t inhibit the view, a degree of privacy can still be acquired by wearing suitably designed breastfeeding tops such as ours at Peachymama). 

With this ABA trial, the eyewear’s camera films a baby as she or he breastfeeds – from their mother’s perspective. Mums participating in this trial then connect with an ABA breastfeeding counsellor via the Google Glass device so they can observe and correct the method being used to feed the baby – similar to how other lactation consultants would. 

How is it different? Waiting for a consultant to either come to your home or follow up with you can take days or even weeks. With Google Glass however, support is always available and results are instant. 

The Concerns Involved

This innovation of Google’s may prove to deliver the much needed help and support sought after by the over 80,000 mums who contact the ABA for breastfeeding assistance on a yearly basis. The primary issue with many new mums is the considerable expense of purchasing the device themselves, a problem which project leader, Madeline Sands is planning to address. She’s suggested that new mums could return their Google Glasses so the devices can be lent to other new mums once they’ve finished using it after the typical first 6 weeks during which assistance is needed.

Considering how most mums will usually need to drive for an hour or more to visit their lactation consultant, this alternative lending and borrowing system could act as a workable solution.

 


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Size Guide

The sizing & fit of Peachymama nursing clothes are specially designed for you and your ‘after baby’ body.

Wrap the measuring tape around the fullest part of your bust, waist and hips. When measuring your bust we recommend you wear your nursing bra. 

Keep in mind our sizes are based on an Australian fit. Use the chart below to find yours.

If you're not sure, simply contact us with your a) measurements, b) height and c) weight and we'll guide you to the perfect size.

    TOPS & DRESSES

    PEACHYMAMA SIZE XS S M L
    AU/UK SIZE XS S M L
    AU/UK SIZE 8-10 10-12 12-14 14-16
    US SIZE XXS XS S M
    US SIZE 6-8 8-10 10-12 12-14
    CM IN CM IN CM IN CM IN
    BUST 89-94 35-37 94-99 37-39 99-104 39-41 104-109 41-43
    WAIST 66-72 26-28 72-76 28-30 76-81 30-32 81-86 32-34
    HIPS 91-97 36-38 97-102 38-40 102-107 40-42 107-112 42-44

     

    PANTS & JEANS

    PEACHYMAMA SIZE XS S M L
    AU/UK SIZE XS S M L
    AU/UK SIZE 8-10 10-12 12-14 14-16
    US SIZE XXS XS S M
    US SIZE 6-8 8-10 10-12 12-14
    CM IN CM IN CM IN CM IN
    WAIST 66-72 26-28 72-76 28-30 76-81 30-32 81-86 32-34
    HIPS 91-97 36-38 97-102 38-40 102-107 40-42 107-112 42-44
    FRONT RISE 28 11 29 11 1/2 30 11 3/4 31 12
    INSIDE LEG 76 30 77 30 1/3 78 30 2/3 79 31

    * 'Inside Leg' is the measurement that indicates the pant's length.
    ** The 'Front Rise' is the measurement from your crotch to your belly button.